Digital marketing uses online channels like search engines, social media, email, and websites to promote your business. It’s important because it helps you reach your target audience, build trust, and generate leads cost-effectively.

SEO (Search Engine Optimisation) improves your website’s visibility on Google, helping you attract people who are actively searching for your services. Better rankings lead to more organic traffic and increased sales.

SEO is a long-term strategy. Many businesses see noticeable improvements in 3 to 6 months, but this depends on your industry, competition, and your website’s current state.

SEO focuses on getting free organic traffic through search rankings. PPC (Pay-Per-Click) advertising lets you pay for ad placements to reach customers instantly. SEO is best for long-term growth, while PPC gives faster, short-term results.

Yes — social media marketing helps you build brand awareness, engage your audience, and drive more traffic to your website. It’s great for businesses wanting to grow their online presence and connect with local communities.

Costs vary depending on your goals, services needed, and the size of your business. Some spend a few hundred pounds a month, while others invest thousands. A good agency can tailor a strategy that fits your budget.

Look for an agency with proven results, client case studies, and transparent reporting. Make sure they understand your goals and have a clear plan for achieving them.

Yes — your website is the foundation of your online presence. It should be user-friendly, mobile-friendly, and optimised for SEO so you can convert visitors into leads and customers.

You can manage some parts yourself, like posting on social media or writing blog content. But hiring an expert saves time, brings in specialised skills, and helps you get better results, especially with SEO and PPC.

Start by setting clear goals and understanding your audience. Next, work with a trusted digital marketing agency to create a tailored strategy that suits your needs and budget — from SEO and content to social media and PPC.